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People buy new cars for all kinds of reasons. And more and more, people go on social media to talk about buying their new car.

The research website Crimson Hexagon has been looking at social media posts to analyze what people have been saying about their new car purchase, looking specifically at what features matter most and how the five most popular makes in the USA — Chevy, Ford, Honda, Nissan and Toyota — perform with those features.

And they’ve published their findings in a report called The Big Five, which you can download here.

UPDATE: It was a good article, but Crimson Hexagon has since merged with another company and this article seems to have gone away.  

But you can get similar information from other sources, like Consumer Reports “Must-have Features to Get in Your Next New Car” or “The Ten Most Requested Car Features” from